Whoever said creativity loves chaos never met a web designer’s client.
It’s common to find hints of innovative anarchy in creative professionals; it could be the way they dress, the look of their office desk, or even their manner of speaking. But one thing you shouldn’t see is a chaotic persona shine through during a client presentation.
While creativity is easiest to conjure up when running wild (literally or figuratively), it’s important to find ways to hone-in inspiration, and organize it into digestible concepts. What good is your amazing idea for a client’s redesign, if the client doesn’t understand your creative vision?
That’s where mood boards come in.
A valuable process for web designers, a mood board is a collection of visual elements that are all related to a central design theme. Designers compile varied components, like photographs, colors, typography, gradients, etc. into one board. The overarching goal is to successfully convey the tone and position of your creative concept to a client.
To help you get started on your path to clear, creative communication, we’ve compiled a short list of the best mood boarding tools you can find online.
1 comment
Really great post!