At some point in their journey, almost every online entrepreneur will need to use a landing page to promote their products, capture marketing leads, or launch a marketing campaign. Developers have a unique opportunity to support their clients with their expertise in design when this need arises.
As we learned in a recent Web Design and Development Blog post, ‘user-centered design’ is critical when crafting a landing page aimed at a specific target audience, and developers should create layouts and page functionality with your client’s customers in mind.
Thankfully, with thoughtful use of static sections, it’s possible to build customizable landing pages on Shopify, which can be populated with content by your clients. This means developers can focus on the design of the page, while your clients are empowered to decide which products and copy will appear on the landing page.
Building landing pages on Shopify is also useful for any developers who need a portfolio site to showcase their work and attract new clients. Custom sections could be added to a landing page displaying case studies, demonstrating past projects, and outlining your skills.
In this article, I’ll demonstrate how to customize existing themes and build a landing page template that your clients can populate with store content. I’ll also show you how to ensure landing pages are flexible with Liquid tags and section settings, as well as giving your clients the most options when running campaigns.